GIF Blog

GIFs have been around since 1987 but brands have just started implementing GIF marketing recently. Besides consumers loving them, GIFs are a terrific way to deal with reduced attention spans. In the proper hands, they can help your brand jump off the page of any digital medium, from email and social media feeds to blogs and even advertisements.

The Art of Storytelling with GIFs: Tips and Best Practices

A good narrative has the ability to deeply inspire, motivate, and engage people.

GIFs vs. Memes: Differences and How to Use Them in Content

GIFs vs. Memes: What’s the Difference and How to Use Them in Your Content

People think they’re the same thing but they couldn’t be more wrong.

How to Use GIFs to Enhance Customer Support and Service

When it comes to customer service, GIFs could be the secret ingredient that keeps customers coming back for more.

The Role of GIFs in Diversity and Inclusion Marketing

Why stick to plain vanilla marketing when you can add a sprinkle of diversity and inclusion?

How to Use GIFs to Connect with Gen Z and Millennial Audiences

GIFs are the equivalent of a digital high-five, seamlessly bridging the gap between businesses and their younger audiences.

The Science of Timing: When to Use GIFs in Your Marketing

Just like a conductor leading a symphony, it’s up to us marketers to make sure our marketing strategy hits all the right notes at the right moment.

How to Integrate Visual Communication Into Your Social Media Marketing

If you’re not using it, you’re passing up a tremendous opportunity to connect with your audience.

The Power of Emotional Connection in GIF Marketing

Emotional connection is like the elixir of life when it comes to marketing.

The Do’s and Don’ts of Using GIFs in Social Media Marketing

Incorporating GIFs into your social media marketing isn’t as simple as throwing a humorous animation onto a post and calling it a day.

Using GIFs in E-commerce: Boosting Sales and Conversions

Increase those oh-so important conversions in the ever-changing world of e-commerce.

The Impact of Color and Design in Creating Effective GIFs

We’ve got all the juicy facts you need to create GIFs that genuinely pop, from how different colors make us feel to design strategies that sell.

Creative Ways to Use GIFs in Event Marketing and Promotion

When it comes to event marketing and promotion, GIFs are like the dazzling neon lights that attract your eye in a dark alley, but far less sketchy.